THEY CALL THEM PRH-ISMS.

Beliefs that define every home Justin Goff and the Pacific Ridge Homes (PRH) team build. Words like Honesty, Quality, and Commitment, principles that have turned a small family-owned construction company into the largest locally owned and operated homebuilder in Snohomish County. The PRH-isms go on, as does Pacific Ridge, through economic instability and a reignited Millennial-driven market, into an uncertain future where limited inventory threatens.

All in all, it's just another day in the Puget Sound area residential housing industry.

"It's not easy," says Goff, co-owner at PRH, referring to the building industry and its challenges, "and it's never black and white." Planners see things differently, the market fluctuates, and new rules provide ever-increasing challenges.

There's also an already diminishing land supply problem.

Lynn Eshleman, manager of land acquisition and development and director of government affairs at PRH, grapples with a host of challenges, not the least of which is simply finding land where people want to live. "We have to work around more pre-existing neighborhoods and that can mean neighbors opposed to new growth," she adds.

SO WHY KEEP DOING IT?

For Goff, it comes from a longtime love affair of building things, great things people can call home and start families in. He occasionally drives through communities built by his 23-person team, just taking it all in. Seeing one of their finished homes, condos, or townhomes become part of a community is always a fulfilling moment for him, a rare constant in the 15 years since PRH was founded. And though fulfillment doesn't pay the bills, it remains a driving force behind the company's original commitment to provide residents with a great place to come home to at the end of the day.

The past 15 years have been a boon for the former "secondary" housing markets, with sparse land and skyrocketing rents residing within city limits. Areas like South Everett, Lake Stevens, Marysville, and Mill Creek have become hot spots where commutes aren't too excessive, prices remain reasonable, and schools grade well. It's also where PRH homes line the streets.

So far, 2015 has been a banner year for PRH. "We can't build fast enough," states Goff, who has built 75 residences in just the past three months, with some 200 homes and 50 townhouses planned by year-end. This may seem rosy, however take a drive through Kirkland or Redmond for a look at the latest in "Northwest contemporary" architecture, where open floorplans and trendy distressed wood accents rule the roost. As always, buyers dictate the market, and their contemporary taste doesn't come cheap. The latest design elements can add $5,000 to $10,000 to a new home and it's up to Goff and co. to ensure that the trendsetters can afford the final product. Builders like PRH have countered rising costs by going higher density, forsaking once-treasured assets like big grassy yards for more compact lots designed to pack a higher quality punch. New homeowners, like builders, are learning to do more with less.

As always, there is a balancing act between building homes that people love, keeping them affordable, and remaining in business while doing so. And Goff credits the MBA for its part in forming a common voice that protects the homebuilders' well-being in regard to various governmental issues and giving builders the freedom to build, as opposed to manning the front lines of legislative affairs. It's this unified voice that jurisdictions listen to, which in turn allows builders to focus on creating the best products for current and future generations.

In terms of what he can control himself, Goff is quick to adapt in the face of constant change, keeping PRH consistent both in terms of value and quality, two pillars of the industry. He knows that "one bad thing trumps one hundred good things," when putting together the puzzle pieces that make the perfect home, which means that a working cohesion between all facets of the building process is a must, both in-house and out. He's also not afraid to think outside the box, promoting creativity within his expanding crew while working closely with each unique homeowner to ensure sustained happiness.

And so, with core values solidifying their foundation, PRH continues to build upon their simple yet effective blueprint for success. PRH continues to be, in the words of Eshleman, a team that "fosters respect (for) each other's opinions and ideas," which in turn cultivates innovation and ‘buildability' within the community and industry.

And hey, there's another PRH-ism.

Ed. note: Pacific Ridge Homes lives on today as a division of D.R. Horton.

By MBAKS Content Strategist James Slone

A conversation with J. Michael Bogan of JM Bogan Remodeling and Benjamin and Courtenay Gebhardt of Blue Sound Construction.

This classic Tudor Revival home in Magnolia was given new life by Blue Sound Construction.

The cities of the Puget Sound are relatively young, but they boast an impressive array of classic early-twentiethcentury homes. From Victorian mansions to Modernist masterpieces, these houses speak to our region’s history and aesthetic sensibilities.

But all things age, and the remaining pockets of these old-timers need special care to keep on impressing. Thankfully, lovers of these homes are well-served by remodelers, contractors, and architects who’ve made renovation and restoration part of their trade.

It’s not easy preserving the original charm of an old house while adhering to modern code and meeting a client’s goals. I reached out to two companies with reputations for quality, JM Bogan Remodeling and Blue Sound Construction, to get a sense of how they navigate this tricky, three-way balancing act.

JM Bogan built this Modern Victorian home with architects Board & Vellum for clients passionate about 19th century design.

Learning From the Classics

Established in 1977, Fall City-based JM Bogan Remodeling takes a customercentric approach to residential and commercial projects. As a design-build company that integrates planning and construction from the start, their work runs the gamut of remodels, restorations, and custom work.

The company, now in its second generation, was founded by J. Michael Bogan over 46 years ago. Michael already had ample experience in residential remodeling when he began working in historic neighborhoods in Bellingham and Whatcom County, so restoration was a natural fit.

“I possessed a basic understanding of geometry [essential to the design of many older homes], a good work ethic, and a desire to learn,” Michael says. “There were Victorians and Craftsman Bungalows, log homes and barns. I fell in love with the craft and found opportunities to do some wonderful things.”

When it comes to style, Michael admires a wide range of old homes, but ultimately it’s about the client. “Whether the home is painted or stained, on Queen Anne Hill or the mountains, producing what the client wants is what matters most.” And it’s achieving their vision that Michael finds most satisfying.

For Blue Sound Construction, a Seattle-based construction company established in 2006, working with old homes was something they always knew they wanted to do. With a high level of technical knowledge and craft, they felt they could accomplish something “meaningful and profound.”

“We grew up admiring old homes’ charm, and trying to understand the source of that charm has been a lifelong personal passion,” says Co-Founder and Director Courtenay Gebhardt. This led the company to “research geometric proportions, preservation tactics, and the history of European craft organizations.”

When I ask Courtenay about her favorite styles, she mentions Tudors, Craftsman homes, Foursquares, and Mid-Century Moderns. But what she loves most isn’t any one type. It’s “working on respectful renovations that honor the home’s innate design language.”

“When architects are careful to maintain the proportions, regulating lines, and character of the original, there’s a sort of harmony that reverberates throughout both the home and its surroundings.”

A handsomely restored washroom in a Foursquare in Queen Anne, by Blue Sound Construction.

That Special Something

Restoring or renovating a classic home means bringing a high level of craftsmanship and skill to every facet of the project. But that’s just the starting point. Any company taking on this kind of work needs to bring something extra to the table if they want a result that hits the mark.

What sets a company like JM Bogan apart, says Michael, is the “experience that comes with being a multigenerational company.” That sense of passing the torch through the generations dovetails nicely with the work of classic home restoration.

“JM Bogan Co. is truly a family team. My own construction experience began in 1975 and my son Brandon grew up around construction in the late 1980s to the early 2000s. Together, we have the combined experience and knowledge our clients need—administration, trade skills, and execution.”

These assets are freely transferred to employees. “They learn trade skills and have opportunities to develop their craft. It has always been a part of our company culture to pass it on.” That means everyone brings a high level of expertise to each project.

Even when you have the talent and experience, there is no one way to work on restoration projects, and every home requires its own approach. As Michael puts it, “There is no one-size-fits-all handbook. Each project has its own specific requirements.”

Meeting them calls for a trained eye. “Sometimes the task is simple; sometimes it’s complex. At times discernment seems to come naturally, but it’s really a learned skill—like hitting a bullseye at 100 yards, it’s something you learn by doing.”

For Courtenay, going the extra mile means working with architects who understand classical design. “Because they’re trained in the aesthetic principles underlying a lot of historic buildings, they have a built-in understanding of what’s worth preserving and what new elements can achieve the same effect.”

In return, Blue Sound Construction offers a high level of skill, craft, and cost controls that allow them to implement specific designs and revise as needed. But what sets them apart, says Courtenay’s husband, Principal and Co-founder Benjamin, is their abiding appreciation for classic homes.

“We’re deeply sensitive to the charm of historic homes and want to do right by them. But we’re also realistic about pricing and happy to offer practical advice when the approach is collaborative. Clients who are clear about their values upfront will ultimately drive what we are able to do for them.”

Evergreen Features and Seismic Shifts

“We think preservation and beauty are probably the most neglected topics when it comes to environmental impact,” says Benjamin. “A beautiful building is unlikely to be torn down over the long run, and that prevents the carbon-intensive manufacturing of new buildings.”

Other building standards are less negotiable.

Making sure old homes that didn’t succumb to prior quakes survive the next one is always in the back of Michael’s mind when taking on renovations. He recalls watching the 1989 World Series when the earthquake shook Candlestick Park. “It wasn’t long after that seismic considerations in building sciences and construction practices became part of code.”

“Altering or adding to an existing structural element today often requires structural analysis and engineered connections with steel, straps and rods, and epoxy adhesives at depth of embedment, with all sorts of manufactured seismic accoutrements,” explains Michael. All these keep the structure safely tethered to its foundation. “We have the technology today, and we use it.”

Out of the Past

Both companies work in contemporary spaces as much as in older homes, but the classics do offer important lessons for modern construction and have deepened their work across the board. For Michael and JM Bogan, it’s understanding the basic principles underlying all home construction and seeing how the puzzle fits together.

“Knowing how something is constructed can be the next best thing to X-ray vision. This knowledge often provides an understanding of how a house can best be safely deconstructed.” Armed with that information, a design-build company can achieve virtually anything a modern remodel might call for.

Working on the classics has led Benjamin, Courtenay, and Blue Sound Construction to question some of the choices made in contemporary homes. Says Benjamin, “I think, for better or for worse, it has made us a bit skeptical of some modern building designs and practices. We’ve seen the things that don’t hold up versus those that do.”

Thankfully, as long as designers and builders keep exploring classic homes, the wisdom of older design will not be lost. Using modern materials and techniques, JM Bogan and Blue Sound Construction work to make sure these treasures endure.

Passion Projects

Tudor Tune-Up

Georgian Revival

Michael’s favorite JM Bogan project was the full restoration of the Wurdemann Mansion in 1995. This handsome 1915 Georgian—listed on the National Registry of Historic Places—is the last surviving home in the “first eight” community in Lake Forest Park in Seattle and a cherished community asset.

The two-acre home features extensive gardens and fountains, French doors, four bedrooms, a library, and a carriage house. JM Bogan was hired to restore much of the home, indoors and out, including additions in the form of the new master bathroom and sewing room and the transformation of the carriage house into into an ADU and three-car garage.

JM Bogan strove to preserve the existing structure and ensure new millwork matched the old. For their impressive efforts, they received MBAKS’ 1995 REX Award for Room Addition. Says Michael, “It was a wonderful opportunity and a feather in my cap. More than a quarter century later, it still stands.”

By Shoreline Area News

Workers from Shoreline's Irons Brothers Construction joined local businesses and the Master Builders Association of King and Snohomish Counties in partnership with Kindering, the largest and most comprehensive therapy program in the Northwest for children who are disabled, medically fragile, or at risk.

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