Behind the Campaign: Room for What Matters

Home is where life happens. It’s where we spend time with the people we care about, pursue the things we love, and create memories along the way. The spaces in our homes help make those moments possible.

At MBAKS, we believe everyone deserves a place to call home. More homes mean more people have the chance to make these moments happen. That idea inspired MBAKS’s new TV commercial, Room for What Matters, which started airing in June 2026.

The commercial highlights three distinct spaces in homes transformed by the people who use them in unique and unexpected ways: a family room reimagined as the ultimate game-night gathering place, a living room turned into a dog-training playground, and a walk-in closet converted into a home recording studio.

The homes featured in the commercial are located in MBAKS member Greencity Homes’ Isla Community, a collection of three-bedroom cottage-style townhomes in Kirkland. These homes provided the perfect canvas to bring our vision to life, and we are grateful to the Greencity team for their partnership and collaboration throughout the project.

The spot concludes with a look toward the future, featuring new homes under construction and the promise of more rooms—and more stories—to come. For this final scene, we partnered with MBAKS member Olsen Anderson and highlighted one of their residential projects in Seattle’s Queen Anne neighborhood.

We hope this commercial serves as a reminder that homes are about more than four walls and a roof. We invite you to watch it here, and to see how it all came together, check out the below behind-the-scenes production video.

$30,000 in Scholarship Funds Available to Students Enrolled in Residential Construction Programs

Deadline to Apply is April 30, 2018

BELLEVUE, Wash—April 23, 2018—Nearly 82 percent of construction businesses struggle to find qualified skilled labor, according to a 2017 survey conducted by the Master Builders Association of King and Snohomish Counties (MBAKS) and Redfin. This labor shortage, area companies say, is a factor in too few homes being constructed and contributes to higher home prices.

In an effort to develop skilled labor for the industry, bring more homes to market, and help ease the costs of housing, MBAKS is working to attract more high school and college students to exciting careers in the construction and trades industries through education programs and scholarships.

Each year, MBAKS offers $30,000 in scholarships to students who are seeking education related to the homebuilding industry and are enrolled at qualifying technical, community college, and university-level programs within Washington state. Students can apply at mbaks.com/scholarships.

About the Master Builders Association of King and Snohomish Counties

Founded in 1909, the Master Builders Association of King and Snohomish Counties has grown to become the largest residential homebuilders association in the United States. With nearly 3,000 member companies, the association is dedicated to membership value, housing advocacy, community service, and financial stewardship throughout the Puget Sound region.

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